Murray Pullen
Written by
Murray Pullen

In recent years, there has been a shift in what employees expect from their employers, with many now seeking a sense of professional purpose over perks and pay.

This is backed up by research by PWC. The study revealed that a sense of purpose is among the top three priorities for 83% of employees.

However, the study also found that only 27% of leaders take the time to have explain how the day-to-day work of employees contributes to overall organisational objectives.

Read on to find out how to take the first step towards building a sense of purpose within your workplace culture.

From the HR Director article by Jason Romanosky:

The rise of hybrid working, notions of digital dexterity and digital friction, and of course, the great reflection, is putting ‘purpose at work’ under the magnifying glass. According to John Coleman, author of ‘HBR Guide to crafting your purpose’, people thrive on purpose because a sense of meaning is critical to happiness; when purpose is achieved it can boost engagement, productivity, and collaboration. Unfortunately, employers are not effectively communicating this to their employees and as a result, workers have already started to ‘check-out’ both mentally and physically; this is evident in current trends such as ‘quiet quitting’ and the ‘great resignation’. With businesses forced to take a deeper look at the sentiment of employees to retain existing talent, they have a huge opportunity to start building a successful workforce, one that is fulfilled in their jobs and not on the hunt for the next best thing.

Cultivating purpose

McKinsey claims employees that have a well-defined purpose at work feel appreciated and recognised for the hard work that they do; they are more empowered and will be more willing to go the extra mile, whether that’s to help onboard a co-worker or by contributing to initiatives such as diversity and inclusion programmes. Think about it like a marriage. You wouldn’t stay in a relationship where you aren’t appreciated, recognised, and rewarded for what you do and it’s evident that employees are not staying at companies where they aren’t finding a purpose. Yet, to effectively foster these relationships, especially in environments where the workplace is dispersed, technology-enabled platforms to connect, engage and inspire employees are a must.

Workers are increasingly expecting digital platforms to deliver the same types of experiences as consumer tools such as social networking sites and eCommerce solutions. While this is partly due to familiarity, the primary reason is that they offer a personalised and consistent experience – and workplace tools should be no different. Many businesses are investing in these types of solutions to improve digital employee experience, meaning that traditional intranets and corporate portals are having to pivot to encourage user adoption. Best-in-class platforms should be built to help employees connect both personally and professionally, through communities and employer-generated content. This means that employees will be more likely to use those tools, questions will be more quickly answered, knowledge will be more easily shared, and employees will have the chance to feel more engaged with their co-workers and empowered in their jobs.

There should also be functionality for HR to easily employ strategies to help cultivate purpose. HR functions (e.g. HR, Talent specialists/ DHR), for example, are frequently conversing around how to build company culture through purpose-driven initiatives such as team building, corporate social responsibility, celebrations, or just effective internal communication. Employee experience platforms should be complementary to these discussions and offer an open space where ideas can be shared and actioned to maintain and grow culture.

With many businesses in the middle of a talent crisis and HR professionals focusing their efforts on retention, it’s essential that strategies are put in place to empower and engage employees as well as to help avoid the feeling of disconnect with their fellow colleagues and the work they do. Adopting digital tools designed to personalise their experiences while improving internal communications will help encourage employee purpose while having a positive impact on overall workplace culture.

Read the full article, here. 

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