01st October 2025
Your Benefits Fair Playbook: Engaging Employees Before Open Enrollment Begins
This article was written by Selerix.
Think of your benefits fair like a mini theme park for employees: each booth is an adventure, every session is a ride into clarity. The goal? Make sure employees leave not just informed, but excited and confident about their benefits choices.
Open Enrollment can be overwhelming—but a well-run fair turns confusion into engagement. If you want fewer frantic last-minute emails, fewer “What’s an HSA again?” questions, and more employees making smart decisions, a benefits fair might be your best investment.
Here’s your ultimate guide to planning a benefits fair that works.
Why Benefits Fairs Matter
Emails and intranet posts have their place, but they can only go so far. Employees learn best when they can interact, ask questions, and see real-life examples. A benefits fair gives HR teams a direct, interactive way to:
- Clarify complex offerings in real time (from high-deductible plans to retirement savings)
- Build trust through live conversations with HR and vendors
- Create excitement that encourages employees to actually engage with their benefits
- Reduce last-minute questions and enrollment errors that clog your inbox during OE
When employees walk away feeling confident, you save time, reduce stress, and set the tone for a smoother enrollment season.
Read the full article here: Your Benefits Fair Playbook: Engaging Employees Before Open Enrollment Begins
