29th September 2025
The ROI of Recognition: How Kudos Clients Are Reducing Turnover

This article was written by Taryn Hart, Content Marketing Manager at Kudos.
In 2025, even after decades of shifts in the workplace, nothing has changed more than employees’ desire to feel seen, valued, and essential. HR leaders who build people-first cultures know that when recognition becomes part of the fabric—not just a quarterly event—it transforms performance, retention, and company spirit.
You already know recognition is key. But maybe you need to help others in your organization understand the ROI of recognition. The best companies in the world recognize the power of people-first cultures and work environments where employee happiness matters as much as the bottom line.
Since 2021, over 100,000 recognition messages have been sent in Oregon Community Credit Union’s (OCCU) Kudos platform. OCCU has also achieved a best-in-class retention rate of 95.6%, and with nearly 100% platform participation, engagement scores have improved, and turnover has dropped.
From fraud prevention to collaboration and milestones, OCCU uses recognition to spotlight all wins—making appreciation a daily behavior, not just an annual event.
Read this article in full here: The ROI of Employee Recognition