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Primark

Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s, kids, beauty, & more.

Organisation size: Large (500 – 4999)
Sector: Retail
Website: www.primark.com

2025 Accolades

  • 2025 North America Winner (1)
  • Special Recognition Badge CULTURE 2025 - NOAM

Submission highlights

This year’s strongest elements as indicated by our independent judges.

  • Culture & Purpose

  • Employee Voice

  • Comment from the judges

    With a bold commitment to “Delivering Maximum Joy at Minimum Cost” and an “Everyone’s Invited” culture, Primark has built a people-first strategy that is clear, focused, and results-driven. The emphasis on Capability, Capacity, and Culture as drivers of performance is both simple and effective, reinforcing the company’s ambition to develop talent, foster inclusion, and sustain growth. With strong momentum and a clear roadmap for leadership development, they are well on their way to achieving their long-term vision. An exciting journey ahead—keep up the great work!