One Ridiculously Good Culture, Many Contexts

Sapna Bambhani, SVP of Operations in India at TaskUs, brings a global lens to PeopleFirst Summit ’25. In “One Ridiculously Good Culture, Many Contexts,” she explores how a values-driven culture can scale across diverse geographies without losing its essence. Sapna highlights how TaskUs thoughtfully localises its globally recognised people-first ethos: from choosing community-centred office locations to designing holistic compensation that supports teammates and their families. She illustrates how meaningful adjustments, sensitive to regional contexts, ensure people feel seen and valued wherever they work. For leaders scaling across borders, this session demonstrates how to hold onto cultural DNA while adapting to local needs. Watch on-demand to learn how to honour uniqueness while building unity — and discover why TaskUs continues to be celebrated for its ridiculously good culture.