Make it, don’t fake it: how real culture gets built at Intellias

Olga Chumakova, Global Employer Branding & Communications Manager at Intellias, steps into the PeopleFirst Summit ’25 to address a critical but often overlooked dimension: how employer brand and internal communications shape culture from the inside out. With a PhD in business economics and a decade of practical experience, Olga illustrates how Intellias turned employer brand into a strategic lever. Attracting talent, aligning values and driving business success. Her session “Make it, don’t fake it: how real culture gets built at Intellias” offers real-world tools for aligning what you say with what you do. If you’re looking to strengthen your talent brand, internal comms or culture activation, Olga’s talk is a must-watch. Catch it on-demand now.