How Recognition Drives the Right Behaviours

Thejas “TJ” Komarla, President of Australia & New Zealand at Prezzee, knows the power of recognition to transform culture. In his PeopleFirst Summit ’25 fireside chat, “How Recognition Drives the Right Behaviours,” TJ shares how recognition at Prezzee isn’t just about rewards — it’s a tool to align people with purpose, reinforce values, and inspire performance.

Drawing on more than 15 years in retail, sales, and marketing, he illustrates how meaningful recognition shapes behaviours that drive culture and results. From recognising frontline and dispersed teams to answering the ROI question, TJ offers practical strategies and stories that show how recognition builds belonging and performance at scale. If you’ve ever wondered how to make recognition more than a “nice-to-have,” this session is for you. Watch on-demand to see how recognition becomes a cultural superpower.