Culture at Scale: Growth as an Advantage

Katy Morrison, Head of Culture & Performance at Connect Three and President of Scottish Women in Business, speaks at PeopleFirst Summit ’25 on embedding culture into growth. In “Culture at Scale,” Katy challenges the idea that culture inevitably fragments as organisations expand. Instead, she shows how culture can be designed intentionally to drive performance, retention and growth. Through onboarding rituals, feedback mechanisms and team practices, Connect Three empowers employees to live the culture rather than leaving it to chance. Katy also reveals how leadership plays a crucial role in scaling culture while decentralising control. For organisations in growth mode, her session is both practical and inspiring. Watch on-demand to discover how to turn culture into your strongest accelerator.