Brand Meets Culture: How Your Employer Brand Shapes Engagement

Meagan Michaels, Head of Employer Brand & Experience at Bupa APAC, connects the dots between brand and culture at PeopleFirst Summit ’25.

In “Brand Meets Culture,” she shows how storytelling, strategy, and data unite to create authentic employee experiences. Meagan explains why employer brand is more than recruitment marketing — it’s about ensuring employees experience what organisations promise. By focusing on “brilliant basics” and empowering employees as brand ambassadors, she demonstrates how brand and culture alignment boosts engagement and trust. Her session offers practical approaches to leveraging creativity and purpose in complex organisations with diverse roles. For HR, EX, and marketing leaders, this is a chance to rethink how brand strengthens culture. Watch on-demand to learn how to build employer brands that inspire and engage.