I enjoyed reading Swift’s submission and appreciated the strong sense of purpose that anchors their culture. The idea that their work helps move value around the world and supports global financial stability creates a compelling connection between the organization’s mission and the work employees do every day. That clarity of purpose clearly contributes to a sense of pride and meaning for employees. Throughout the submission, it is evident that Swift has invested in several strong people practices. The focus on leadership development, mentoring, and learning opportunities demonstrates a clear commitment to helping employees grow their capabilities and navigate their careers within the organization.

I value Swift’s strong connection between organizational purpose and employee contributions, and the emphasis on global collaboration across teams and regions. The submission clearly communicates how employees see their work as part of maintaining critical financial infrastructure, which provides a strong sense of meaning and shared responsibility.

I tremendously enjoyed reading the call-out that you ‘ inspire all our employees to be leaders and take an active role in shaping the future of the organization, whether on the business or people side’ – well done, I soooo wish more companies would intentionally decouple leadership from hierarchy!

There is some great work being done across EX with the likes of SwiftSmart and with such a high volume of staff the communications function is working well. A lot of great ideas across different functions and divisions with a clear passion to put its PeopleFirst.

Swift’s compelling purpose, centered on transforming cross-border payments and empowering the global financial community, serves as a powerful foundation for their inclusive, collaborative, and innovative culture. Swift’s response illustrates how this larger mission can be seen in every aspect of the employee experience, from leadership philosophy and communication approaches to wellbeing initiatives and social impact efforts.