What elevates this submission above many others is the genuine alignment between product identity and internal culture: a company whose core business is listening and feedback has built its entire people strategy around exactly those principles. The GIGs (Growth, Impact, and Goals) conversations, Feedback Foundations training, and the use of their own platform for employee listening are not just initiatives, they are a logical expression of who SurveyMonkey is. This authenticity is rare.

Standout highlights include the C.H.O.I.C.E. Fund, which is a named, specific, and genuinely differentiated wellbeing benefit that goes well beyond the industry norm; the CEO’s weekly company-wide Slack message, which demonstrates leadership transparency as a lived habit rather than a stated aspiration; and the remarkable achievement of women representing 75% of the combined C-suite and SVP leadership team, an extraordinary milestone in any industry, and especially in Silicon Valley.

SurveyMonkey provides a very coherent narrative linking product, culture and employee voice. The organisation clearly embeds feedback into its management philosophy. Particular highlights were SurveyMonkey’s strong alignment between its product philosophy and its internal culture, particularly the emphasis on feedback, curiosity, and employee voice.

Survey Monkey demonstrates a strong commitment to its people, linking its purpose to culture and emphasizing employee voice through robust feedback mechanisms.

Creating a layer of Leadership for the European team and really thinking about how you can best support your people is a hugely positive action. I really like the focus on ways of working and CHOICE both the model and the fund that allows employees to personalise what they want and need.

SurveyMonkey excels in embedding its mission into every facet of culture. From inclusive leadership in India to innovative benefits like the C.H.O.I.C.E Fund. The company’s DEI efforts, employee listening strategies and standout EX programs like Curiosity Week foster true belonging and global alignment, driving both purpose and performance.

Overall, excellent scores across all sections, demonstrating a strong people strategy with clear alignment to organizational business goals and values. Great job on answering the actual questions and presenting the best information to make judging easy! Well done.