Butlin’s is clearly committed to providing a fulfilling career for its team members. The judges were impressed by the detailed wellbeing initiatives and ideas in place to look after each other. The buddy system, mental health support and support plans are exemplary.

Strong examples of how your purpose and values are embedded into your culture from an employee’s first day. Great to see your strong focus on leader upskilling but supported by the 80/20 target to ensure that those leaders aren’t leading from ivory towers and are out with their teams.