Aimee O'Leary
Written by
Aimee O'Leary

For the penultimate talk of our month-long Summer Series: 25 minute daily talks all throughout July, we had a session with Jenni Cruickshank, Employee Engagement Specialist on Driving Change for Sovereign Housing.

Can you really make change exciting?

Following a merger between Sovereign Housing Association and Spectrum Housing, McCann Synergy’s Jenni Cruickshank shared how they worked with Sovereign to help put its people at the heart of change, creating an award winning transformation programme to communicate change with energy, inclusivity and, dare we say, fun.

Watch the video to find out:

  • Why most change efforts fail
  • How to create a compelling narrative
  • How to get managers involved

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