Register your interest in the 2026 Inspiring Workplaces Awards here

Sweetwater

Since 1979, we’ve turned millions of music makers into friends by delivering uncommon service and unparalleled expertise. Our dedication has helped Sweetwater become the #1 online retailer of pro audio and music instruments in the United States.

Organisation size: Large (500 – 4999)
Sector: Retail
Website: sweetwater.com

2025 Accolades

  • 2025 North America Winner (1)
  • Company size Badge Large 2025 - North America
  • Special Recognition Badge Wellbeing 2025 - NOAM
  • Special Recognition Badge INCLUSION 2025 - NOAM

2024 Accolades

  • 2024 North America Winner

Submission highlights

This year’s strongest elements as indicated by our independent judges.

  • Wellbeing

  • Inclusion

  • Comment from the judges

    WOW! This should be the standard for inspiring workplaces. From the simplicity of the company values to the intentionality of every program from how they are named to how they are executed, I am genuinely inspired by Sweetwater. There is such a thoughtful approach to how you build, grow, and innovate from the initial principles of the business and culture to how you evolve as a scaling and growing business. You’ve built something amazing and thank you for allowing me a peek inside your business and culture. I can’t wait to need high-end music equipment!

  • Comment from the judges

    Your submission stands out for its clarity and compelling narrative, making it not only engaging but also easily communicable to employees. The dedication to leadership development is noteworthy, demonstrating a clear commitment to fostering strong leaders within your organization. Furthermore, your approach to employee wellbeing is genuinely impressive, coming across as comprehensive and thoughtfully designed with employee interests at heart.