Carol Abade

Group CEO


4 Aug 2020

Kenyan-born Carol Abade is the Group CEO of Exp , Africa’s largest experiential agency with a footprint in 19 Markets in Sub sahara Africa.

Since first becoming interested in Experiential Marketing, Abade has been actively involved in the launch of Exp in 12 countries over the last 20 years, and considers this one of her greatest personal achievements to date. 

As a seasoned marketing and Management professional, her focus is on driving the multidimensional aspects of behavior change communication tools that assist in  changing behavior for social good in many communities in which we work and live.


The Inspiring Workplaces Summer Series is a free month long event of case studies and influencer talks. – Breaking the monotony of our lockdown routine into daily bitesize chunks.

From July 6th, each weekday, at the same time and same place, we will be putting on an award winning case study or inspiring influencer talks for you to view, engage with and learn from.

Check out the full line-up here.