Inspiring Employer Brand

About this category

One of the best ways to inspire staff and keep them inspired year-on-year is to connect them to the organization brand, culture and values. This award will recognise the businesses that can demonstrate they have an excellent employer brand strategy, which delivers: proof of measurable benefits to the business, engagement of key stakeholders within the business, impact & understanding of messaging and positioning across workforce etc.

Looking for elements such as:

  • Description (objectives & challenges)
  • Design (intention and strategy)
  • Execution (participation, engagement, innovative approaches)
  • Measurable impact (number)
  • Demonstrated impact (story)

Questions

  • What were your objectives? Please define what the organization was trying to achieve in this period and the challenges (if any) it faced in achieving them. (300-500 words)
  • Please describe your people strategy and programs in relation to this category. Include details about the specific programming, processes, and technology used. (300-500 words)
  • Please describe how employee input and feedback has been used in both the design, execution and improvement of your strategy. Please share specific examples of how this feedback shaped your approach. (300-500 words)
  • How did you measure the impact of your efforts? What measurable impact have you achieved? How has your employee experience measurably improved organizational performance and the people it impacts? Please provide specific details. (300-500 words)
  • Please share up to three stories that illustrate the positive impact your efforts have had on your organization. (300-500 words)

You may submit any supporting materials you wish. Materials such as videos. PDFs, images, PowerPoints

Past Winners